Impact of colour on our life

The world around us is drenched with colour. It influences how we respond physically and psychologically to what we see. One of the most important factors to consider when choosing a colour is the ongoing impact it will have on your emotions and thought processes.

Colour has the power to effect the whole mood and feel of a room. When trying to put a colour scheme together, look to the colour experts who have already done the work for you.

For example: a piece of fabric whose colours have been blended by a textile designer or a piece of artwork that evokes the mood and feel that you are trying to capture. Anything that creates a pleasant emotional response can be the perfect inspiration piece to get you started.

When you want to make a small room look larger, avoid using high contrasts in your colour choices. Keep the values, i.e. light value vs. dark value of the colours in the room the same.

Here is another example in relation to an office environment, the colours you choose to use in your office environments will have a similar effect on your visitors/clients and staff. These effects are subliminal and instinctive. They can create either a good or bad perception of your business. It is important to understand the message of the colours you choose, to ensure your desired impact is created.

Below is a table running the positive and negative feelings associated with different colours as well as office areas where they may have the most impact.

08 Impact of colour 02

Sources:

http://redecorate.com/decorating-tips/the-impact-of-color-in-our-lives/

http://www.axiomprojects.com.au/news/post/the-impact-of-colour-in-your-office/

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